MSP lead generation is all about bringing new people to your business. But in a larger sense, it’s also about something more important. It’s a way to grow and scale your business so that, eventually, you don’t actually have to worry about generating leads anymore.This is why it’s so important to make sure that your MSP lead generation efforts get off on the right foot. Because if they do, eventually they’ll start to build their own momentum. One happy customer becomes two, who then become five, who then become ten.Rather than shelling out $200,000 per year for a dedicated salesperson who can generate and close their own deals, you can instead learn to do it yourself. You can set up a system and a process that works well because it was built from the top down with your specific managed services provider in mind.At that point, you can eventually step away from the sales side of your organization and focus on what you always wanted to do in the first place: helping people get the most out of their technology.